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A chat with the CMO of Drum Foods International (Epigamia s parent company) is telling of certain consumer trends.
Epigamia is having a busy year so far. The brand has been going all out on digital advertising to grab eyeballs for two products – their newly introduced ghee spreads and yogurt with no added sugar. The company is also seeing good traction on its plant-based ranges (namely, with coconut milk yogurt and almond milk).
During a video interview with afaqs!, Siddarth Menon, CMO of Drum Foods International, says that the company s business had to pivot during the COVID-induced lockdowns. The company was heavily reliant on sampling in stores, as well as a physical brand presence at modern retail and grocery stores – both avenues were cut off when COVID hit. ....

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