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Drum Foods' Siddarth Menon on sugar-free yogurt, plant based products and chocolate ghee spreads...


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A chat with the CMO of Drum Foods International (Epigamia s parent company) is telling of certain consumer trends.
Epigamia is having a busy year so far. The brand has been going all out on digital advertising to grab eyeballs for two products – their newly introduced ghee spreads and yogurt with no added sugar. The company is also seeing good traction on its plant-based ranges (namely, with coconut milk yogurt and almond milk).
During a video interview with afaqs!, Siddarth Menon, CMO of Drum Foods International, says that the company s business had to pivot during the COVID-induced lockdowns. The company was heavily reliant on sampling in stores, as well as a physical brand presence at modern retail and grocery stores – both avenues were cut off when COVID hit. ....

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Welcoming A Delicious New Year


Welcoming A Delicious New Year
Welcoming A Delicious New Year
Pune Mirror / Updated: Dec 28, 2020, 06:00 IST
Welcome the new year by making easy-to-cook recipes at home. Here are a few hand-picked dishes by
Ranjini Rao, chef and author of several books, including her latest, Lessons From My Mother s Kitchen
█ THAI NOODLE SALAD
Salad makes for a light and nutritious main course packed with a burst of flavours, and is a wide open canvas full of possibilities. You can play around with the ingredients and turn it into a whole meal! Use all kinds of coloured capsicums, grated raw papaya, grated radish, and even substitute the coconut milk with vegetable stock, for equally delicious results. ....

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Welcoming a delicious new year


Welcoming a delicious new year
Welcoming a delicious new year
Bangalore Mirror Bureau / Updated: Dec 27, 2020, 06:00 IST
Welcome the new year by making easy-to-cook recipes at home. Here are a few hand-picked dishes by
Ranjini Rao, chef and author of several books, including her latest, Lessons From My Mother s Kitchen
Mishti Alu Chop/ Sweet Potato Patties
This delicious appetizer, a Kolkata specialty, comes together in minutes. It’s perfect for winter, when root vegetables taste so much better, and can also be prepped well in advance. It doesn’t involve hours of prepping, or deep-frying, which makes it healthy, too.
Prep Time: 10 minutes ....

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