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Adobe Completes Acquisition of Workfront Adobe Completes Acquisition of Workfront Adobe (Nasdaq:ADBE) today announced the completion of its acquisition of Workfront, the leading work management platform for marketers with more than 3,000 customers and one million users. Adobes acquisition of Workfront will bring efficiency, collaboration and productivity gains to marketing teams currently challenged with siloed work management solutions. Both companies are established partners with strong product synergies and a growing base of over 1,000 shared customers, including Under Armour, Nordstrom, Prudential Financial, T-Mobile and The Home Depot. Satisfying the increasing expectations of B2B and B2C customers today requires large volumes of content and personalized marketing campaigns delivered at lightning speed and scale. This must be accomplished across increasingly dispersed teams, as remote work becomes prevalent in todays environment and the future of work is redefi ....
Adobe (San Jose, California) has confirmed the acquisition of Workfront (Lehi, Utah), a leading work-management platform for marketers with more than 3,000 customers and 1,000,000 users. Adobe pointed out that the acquisition will bring more efficiency, collaboration and productivity gains to marketing teams currently challenged with “siloed work-management solutions.” Both companies are established partners with strong product synergies and a growing base of over 1,000 shared clients – including names like Under Armour, Nordstrom, Prudential Financial, T-Mobile and The Home Depot. In a statement, Adobe added that satisfying the increasing expectations of B2B and B2C customers today requires large volumes of content and personalized marketing campaigns delivered at “lightning speed and scale.” This must be accomplished, it said, across increasingly dispersed teams, as “remote work becomes prevalent in today’s environment and the future of work is redefined.” ....