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Logo typography: Nail the typeface for your logo
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By Andrea Leksen
How did you discover your passion for typography? I’ve been interested in typography ever since I became a graphic designer eighteen years ago, but it wasn’t until Seattle Pacific University asked me to teach typography courses, like Advanced Typography, in 2011 that I became addicted. I went to my first typography conference in Seattle, where I took a workshop on type design by Sumner Stone and was introduced to a group called Type Tuesday, which has now become a chapter of the international organization TypeThursday. There, I met fellow typoholics, became exposed to fascinating type design projects and started attending typography conferences regularly. I was smitten! The second year I taught Advanced Typography, I included a type design project in the curriculum and made my first typeface, Bemis, with my students. While I never felt like I fit in with the design crowd, I immediately felt at home with the geeky, detail-oriented and down-to-earth typography wor
January 21, 2021 4:20 pm
“The challenge in university branding is that you’re trying to present a coherent visual identity for something that just has so many fantastically varied things going on within it,” says Christine Ayre.
Ayre is a designer with a background in linguistics and typography. For 15 years, she held roles as both head of brand design and head of corporate design at King’s College London.
In December 2020, Ayre was made a Fellow of the university for her services to its brand and design. The recognition is the highest award the university can bestow, and Ayre is only the fourth design-related appointment to the list in its more than 150-year history.
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