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January 21, 2021 4:20 pm
“The challenge in university branding is that you’re trying to present a coherent visual identity for something that just has so many fantastically varied things going on within it,” says Christine Ayre.
Ayre is a designer with a background in linguistics and typography. For 15 years, she held roles as both head of brand design and head of corporate design at King’s College London.
In December 2020, Ayre was made a Fellow of the university for her services to its brand and design. The recognition is the highest award the university can bestow, and Ayre is only the fourth design-related appointment to the list in its more than 150-year history.