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Neiman Marcus Group is doubling down on digital with a series of C-suite changes and an $85 million supply chain investment, following its emergence from bankruptcy last year, saying Wednesday that it s grouping technology, digital products, and advanced analytics under one leader and distorting capital to these areas.
Amid the shakeup, Chief Digital Officer Katie Mullen is leaving in the summer, Neiman Marcus said in an emailed statement Thursday. Apple and eBay alum Bob Kupbens will be chief product and technology officer beginning Monday, reporting to CEO Geoffroy van Raemdonck, according to a company press release.
Kupbens will partner with Neiman Marcus Chief Customer Officer David Goubert and Chief Merchandising Officer Lana Todorovich, and Bergdorf Goodman President Darcy Penick to develop digital capabilities. Former Victoria Beckham CEO Paolo Riva will fill a new general manager, brand partnerships and merchandising role and report to Todorovich.
Neiman Marcus plans to spend $85 million to upgrade online shopping experience
Some of that money will be spent at its Pinnacle Park facility. The Dallas-based luxury retailer also hired two executives and says it wants to be more collaborative with brands it sells.
Neiman Marcus flagship store in downtown Dallas.(Tom Fox / Staff Photographer)
Neiman Marcus is beginning to show the “financial flexibility” it gained from a difficult bankruptcy filing last year.
The luxury retailer said Wednesday that it will spend $85 million on systems and fulfillment centers, including an investment in its Pinnacle Park distribution center in Dallas, to strengthen its online business.
Neiman Marcus Group Reshapes the Luxury Customer Experience with Advances in Digital, Merchandising, and Supply Chain through Investments and Key Hires
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DALLAS, Jan. 27, 2021 /PRNewswire/ Neiman Marcus Group ( NMG or the Company ) announces today investments in talent, merchandising, technology, and supply chain that will reshape the Neiman Marcus and Bergdorf Goodman customer experience. Neiman Marcus Group is a customer and brand relationship business, powered by a strong digital ecosystem, said Geoffroy van Raemdonck, CEO, Neiman Marcus Group. Today we are announcing additional moves to accelerate our transformation reflecting our renewed financial flexibility and desire to invest in areas that are a source of unique competitive advantage and create shareholder value.
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