Dive Brief:
Neiman Marcus Group is doubling down on digital with a series of C-suite changes and an $85 million supply chain investment, following its emergence from bankruptcy last year, saying Wednesday that it s grouping technology, digital products, and advanced analytics under one leader and distorting capital to these areas.
Amid the shakeup, Chief Digital Officer Katie Mullen is leaving in the summer, Neiman Marcus said in an emailed statement Thursday. Apple and eBay alum Bob Kupbens will be chief product and technology officer beginning Monday, reporting to CEO Geoffroy van Raemdonck, according to a company press release.
Kupbens will partner with Neiman Marcus Chief Customer Officer David Goubert and Chief Merchandising Officer Lana Todorovich, and Bergdorf Goodman President Darcy Penick to develop digital capabilities. Former Victoria Beckham CEO Paolo Riva will fill a new general manager, brand partnerships and merchandising role and report to Todorovich.