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Google considers switching FLoC to a topic-based approach digiday.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from digiday.com Daily Mail and Mail on Sunday newspapers.
Copy Google has decided to let the initial test of its FLoC ad technology conclude in a few days to work on improvements – though it isn t inclined to share feedback from test participants. Privacy advocates would prefer if the online ad giant provided more insight into the test results, since Google s ongoing ad infrastructure rewrite affects every internet business and internet user, not to mention the digital ad industry generating $350bn annually. FLoC stands for Federated Learning of Cohorts and promises a way to divide browser users into interest groups so they can be presented with interest-based ads without revealing personal information to advertisers. It s one proposal among many, collectively referred to as the Privacy Sandbox, intended to repackage targeted advertising technology so it can continue amid tighter privacy laws and technical limitations like the eventual discontinuation of third-party cookies. ....
Chocolate Factory still stomping bugs out of its bird-themed post-third-party-cookie features Share Copy Updated Google s effort at building a privacy-first future for web advertising already looks like it will require some privacy retrofitting. The internet titan s interest-based ad-targeting technology, Federated Learning of Cohorts (FLoC), ostensibly intended to provide a more privacy-friendly alternative to third-party tracking cookies, has a privacy flaw, according to Dr Lukasz Olejnik, an independent privacy researcher and consultant. Unfortunately, it seems that FLoC contains a privacy design bug that leaks the information about whether the user is browsing in private mode (Incognito) or not, Olejnik wrote in a blog post on Monday, noting that he d spotted a similar Incognito detection bug in another API. ....
Google улучшит скорость работы новой версии браузера Chrome internetua.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from internetua.com Daily Mail and Mail on Sunday newspapers.