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Copy Google has decided to let the initial test of its FLoC ad technology conclude in a few days to work on improvements – though it isn t inclined to share feedback from test participants. Privacy advocates would prefer if the online ad giant provided more insight into the test results, since Google s ongoing ad infrastructure rewrite affects every internet business and internet user, not to mention the digital ad industry generating $350bn annually. FLoC stands for Federated Learning of Cohorts and promises a way to divide browser users into interest groups so they can be presented with interest-based ads without revealing personal information to advertisers. It s one proposal among many, collectively referred to as the Privacy Sandbox, intended to repackage targeted advertising technology so it can continue amid tighter privacy laws and technical limitations like the eventual discontinuation of third-party cookies. ....
Google's 'Ask me anything' on Privacy Sandbox was more about questions than answers theregister.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from theregister.com Daily Mail and Mail on Sunday newspapers.
Browser maker concerns Browser maker Vivaldi said yesterday: FLoC off! Vivaldi does not support FLoC. Co-founder and CEO Jon von Tetzchner added: Our privacy policy is simple and clear; we do not want to track you. He added that FLoC would expose personal data in new ways. You might visit a website that relates to a highly personal subject that may or may not use FLoC ads, and now every other site that you visit gets told your FLoC ID, which shows that you have visited that specific kind of site, he said. These risks could go beyond embarrassment to have serious implications for society if used by authoritarian governments. A dictatorship may be able to work out that dissenters often seem to have one of the same five FLoC IDs. Now anyone who visits a nationally controlled website with that ID could be at risk, he added. We will not support the FLoC API and plan to disable it, no matter how it is implemented. ....
Google Is Testing Its Controversial New Ad Targeting Tech in Millions of Browsers. Here's What We Know. eff.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from eff.org Daily Mail and Mail on Sunday newspapers.
Google isn't testing FLoCs in Europe yet – TechCrunch techcrunch.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from techcrunch.com Daily Mail and Mail on Sunday newspapers.