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Out-of-home ad costs are back to pre-pandemic levels adage.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adage.com Daily Mail and Mail on Sunday newspapers.
Out-of-home advertising may not have traditionally been the first choice for healthcare marketers â or even the second, third or fourth. But new research conducted by Talon America suggests that OOH advertising evolved considerably during the COVID-19 shutdown and, as a result, is extremely effective when paired with social media and digital marketing. âThe pandemic reinforced the importance of flexibility for marketers to be able to quickly adjust their media strategies in response to changing local market dynamics,â said Talon America chief operating officer Jonathan Conway. âOut-of-home has proven its adaptability as both a brand building and performance marketing channel.â Part of that adaptability stems from the expansions of digital options in the out-of-home realm, Conway added. âThe growth of digital out-of-home allows for more tactical, responsive and measurable forms of OOH advertising that are more attuned to the needs of performanc ....
Board approves faculty appointments May 26, 2021 11:52 a.m. Photo by Denise Applewhite, Office of Communications The Princeton University Board of Trustees has approved the appointment of faculty members, including one full professor, one associate professor and eight assistant professors. Professor Emily Greenwood, in classics and the University Center for Human Values, specializes in ancient Greek prose literature and classical receptions. Her appointment is effective July 1, 2021. Greenwood comes to Princeton from Yale University, where she has taught since 2009, most recently as a professor of classics with a courtesy secondary appointment in African American studies. She previously taught at St. Andrews University as a lecturer from 2000 to 2008 ....
Acceleration and disruption Mode Global Holdings PLC (LON:MODE) is looking to shake up the global fintech industry by hitting the accelerator on the world financial sector’s transition to a fully digital economy. Since listing on the standard segment of the LSE’s main market in early October 2020, the company has been focused on launching the Android version of its digital mobile app that offers investors one of the easiest and safest ways to invest and hold Bitcoin (now available on both Google Play and App Store) and building its upcoming Open Banking powered payments and loyalty solution (expected to launch in Q2 2021). ....
Tech-focused investment trusts bear the brunt as Tesla et al fall from favour proactiveinvestors.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from proactiveinvestors.co.uk Daily Mail and Mail on Sunday newspapers.