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TikTok Launches New Promotion and Ad Tools to Help SMBs Maximize their On-Platform Efforts


Of course, not every business can simply create popular TikTok content, but through promotions like #SupportSmallBusiness and #TikTokMadeMeBuyIt, TikTok s hoping to expand those opportunities to more businesses, and improve SMB discovery through the app.
In terms of ad tools, TikTok has also announced a new partnership with Nielsen which will enable businesses to utilize Nielsen s Designated Market Area (DMA) geo-targeting for their campaigns, which facilitates more direct focus based on advanced segmentation.
DMA geo-targeting provides businesses who want to reach customers and users in the United States with more granular location targeting options, tapping into more opportunities across enterprise, mid-market, and SMB businesses. DMA geo-targeting uses standardized geographic areas so businesses can share more relevant, interesting and impactful content with their customers in geo-targeted areas, saving them time and resources. ....

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67 Degrees Releases Hop'n Lockstep IPA to Raise Funds for Massachusetts Immigration & Refugee Advocacy Coalition


Drink Beer & Support Lives! Local Massachusetts Businesses Brewing Exclusive Product to Encourage the Public to Drink for a Good Cause
Baramor in Newton, MA & Local Craft Brewery 67 Degrees Launch Exclusive Beer Line to Raise Funds for Massachusetts Immigration & Refugee Advocacy Coalition
WHAT: Finding common ground through the value of giving back, Newton’s charitable American restaurant, Baramor, & Franklin, MA’s black-owned 67 Degrees Microbrewery are harnessing their local power to raise money for social & racial justice. Beginning on April 14th, the local MA establishments will debut an exclusive beer line in which $4 per pint will be donated to the Massachusetts Immigration & Refugee Advocacy Coalition to support the protection and integration of immigrants and refugees into our community. The Hop’n Lockstep limited edition beer, named after the unified march both parties hope to spark with each sip, is a single hop IPA made from the Idaho 7 varietal with a pl ....

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