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Pro Tips: TikTok Shares Advice on How Brands Can Establish a Presence on the Platform, and Generate Results

Social Media Today ....

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Lessons learned from women business owners

Women-owned small businesses are an economic driving force. Today, 13 million women-owned businesses nationwide employ 9.4 million workers and earn $1.9 trillion in revenue. ....

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Helping California small business owners make a way during t

The past 12 months have proven the resiliency and resolve of 30 million small businesses across the U.S. as they make a way to stay open day after day. Wells Fargo recognizes the importance of America’s small businesses for local communities and the broader national economy and the company continues to provide them with access to the capital and resources they need to weather the economic fallout of the COVID-19 pandemic.
Wells Fargo created the Open for Business Fund in July 2020, donating roughly $420 million to help small businesses recover and rebuild. The Open for Business Fund supports community development financial institutions, or CDFIs, and other nonprofits that provide needed capital, technical support, and long-term resiliency programs for small businesses, including racially and ethnically diverse owners who have been disproportionately impacted by the pandemic. ....

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Wells Fargo grants $3.2M to United Way, JCSU and other nonprofit organizations

Wells Fargo grants $3.2M to United Way, JCSU and other nonprofit organizations
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TikTok Launches New Promotion and Ad Tools to Help SMBs Maximize their On-Platform Efforts

Of course, not every business can simply create popular TikTok content, but through promotions like #SupportSmallBusiness and #TikTokMadeMeBuyIt, TikTok s hoping to expand those opportunities to more businesses, and improve SMB discovery through the app.
In terms of ad tools, TikTok has also announced a new partnership with Nielsen which will enable businesses to utilize Nielsen s Designated Market Area (DMA) geo-targeting for their campaigns, which facilitates more direct focus based on advanced segmentation.
DMA geo-targeting provides businesses who want to reach customers and users in the United States with more granular location targeting options, tapping into more opportunities across enterprise, mid-market, and SMB businesses. DMA geo-targeting uses standardized geographic areas so businesses can share more relevant, interesting and impactful content with their customers in geo-targeted areas, saving them time and resources. ....

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