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Amid back-to-school uncertainty, marketers pin hopes on digital precision and renewed demand marketingdive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketingdive.com Daily Mail and Mail on Sunday newspapers.
MMA Global Announces Twitter CEO and Co-Founder Jack Dorsey as Keynote Speaker for 11th Annual CEO and CMO Summit prweb.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prweb.com Daily Mail and Mail on Sunday newspapers.
Walking the tightrope : Super Bowl advertisers try to strike right tone after tumultuous 2020 Tom Schad, USA TODAY UP NEXT During the past 12 months, we ve seen the arrival of a pandemic and a falsely contested election. A nationwide social justice movement and racial reckoning. The end of one presidential impeachment. The start of another. Widespread economic uncertainty. And the storming of the U.S. Capitol. Any one of these events would be enough to complicate the high-stakes world of Super Bowl advertising, where brands spend $5.5 million or more for a 30-second audience with 100 million people. Take all of them together and the result is one of the most complex backdrops in the history of advertising s marquee event. ....
PHOTO: Valentin B. Kremer Businesses should take care of all of their customers, it s true. But not all customers are created equal, which is why businesses should take extra care with high-value customers. If the people who provide your business with more revenue and higher margins donât receive a higher level of CX in return, they ll likely go to a competitor that they feel better recognizes their value. Below are some ways to show your high-value customers your appreciation. Do You Know Who Your High-Value Customers Are? First things first: does your company know who its high-value customers are? âBy segmenting existing and prospective customers across multiple dimensions, we can analyze each cohort by their needs, decision criteria, purchase process and value so we can begin to serve them differently,â said Janet Balis, EY Americas customer and growth market leader and marketing practice leader. ....