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Outrage As A Business Model: How Ben Shapiro Is Using Facebook To Build An Empire


Candace podcast in March in Nashville, Tenn.
In 2021, Ben Shapiro rules Facebook.
The conservative podcast host and author s personal Facebook page has more followers than
The Washington Post, and he drives an engagement machine unparalleled by anything else on the world s biggest
social networking site.
An NPR analysis of social media data found that over the past year, stories published by the site Shapiro founded, The Daily Wire
, received more likes, shares and comments on Facebook than any other news publisher by a wide margin.
Even legacy news organizations that have broken major stories or produced groundbreaking investigative work don t come anywhere close. ....

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Ben Shapiro has mastered Facebook 'outrage politics'


Ben Shapiro, political commentator and founder of polarizing conservative website
The Daily Wire, effectively rules Facebook, NPR reported on Monday, writing that he drives an engagement machine unparalleled by anything else on the world s biggest social network site.
The Daily Wire has been so successful, in fact, that in May, the site generated more Facebook engagement on its articles than
The New York Times,
The Washington Post, NBC News, and CNN combined, NPR writes. Over the past year, its stories have seen more Facebook likes, shares, and comments than any other news publisher by a wide margin.
But how does he do it? Well, to start, there s a demand amongst certain subsets of the public for outrage politics, and those on the right like ....

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