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How Tofurky Stays Authentic as it Evolves: Jaime Athos on the Dawn of a New Era

How Tofurky Stays Authentic as it Evolves: Jaime Athos on the Dawn of a New Era
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Tofurky CEO on double-digit growth, fighting state labeling laws, and fat in plant-based meat: 'There's a juiciness problem…'


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Tofurky CEO on double-digit growth, fighting state labeling laws, and fat in plant-based meat: ‘There’s a juiciness problem…’
By Elaine Watson
With VC-backed food tech startups deploying molecular biologists and astrophysicists now competing for shelf space in the red-hot meat and dairy alternatives market with equally deep-pocketed multinational meat and CPG companies, where do independent plant-based brands such as Tofurky fit in?
“We had double-digit growth last year, 22%, and within that some real bright spots, like our ham was 600% up over the previous year,” ​Tofurky CEO Jaime Athos told FoodNavigator-USA.
“But it feels really lonely to be an independent company at this point. We just saw the acquisition of ​[Vegenaise and dairy-free cheese maker] Follow ....

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