Updated: Jul 26, 2021 12:56 PM
Advertisers are no longer waiting for the festive season to loosen their purse strings. The lockdown relaxations post the second wave of the pandemic has improved consumer sentiments pushing advertisers to make the most of the ‘new advertising season’, automatically providing a fillip to Q2 bottom-line for both broadcasters and publishers.
As per experts, after the lifting of lockdown restrictions, Q2 is likely to witness 20%-30% growth in ad volumes over Q1.
For instance, Maruti Suzuki India Limited, which spent Rs110 crore on advertising in Q1, is looking at pushing spends by 3X in Q2.
“Lockdown restricts all sort of retail activities, so as advertisers, it makes little sense to spend much during the time. This subsequently puts together a cumulative amount that is now available for spending. We are planning to make the most of this period where the Covid situation in the country is under control and consumers want to spend on purchases be i
TV industry eyes double-digit ad growth in FY22
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As per data from Adex India, a division of Tam Media Research, total ad volumes on TV – across genres – shrunk by 12% and 19% in the months of May and June respectively, compared to April.
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The TV industry executives are expecting a strong recovery of advertising revenues in the current financial year, even as the first quarter has seen major headwinds due to the aggressive second Covid wave that disrupted economic activity.
The executives feel that with the number of infected patients coming down, vaccination rates going up and life slowly trundling back to normal, the advertisers, who pulled back or were waiting on the sidelines for a turn in sentiments, will be back in a big way.
ZEE Entertainment launches Marathi movie channel Zee Chitramandir for the Free Dish market
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The channel aims to reach 4 million Free Dish households in Maharashtra, with the largest library comprising 600+ popular movie titles.
ZEE Entertainment Enterprises, a leading Global Content Company, has further strengthened its presence in the Maharashtra market with the launch of its second Marathi movie offering â Zee Chitramandir. With its pan-India reach and strong consumer connect, ZEE has been at the forefront of developing regional markets and entertaining audiences with the best of content across multiple consumer touch-points. Maharashtra market is one of the key drivers for ZEEâs regional growth housing iconic TV content brands Zee Marathi and Zee Talkies that have grown to be a part of every Maharashtrianâs day to day life and Zee Studios Marathi growing the industry with award- winning movie titles. The network recently forayed in regional music space
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