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Ecosystems don’t run on spreadsheets how vendors are automating channel programs
Ecosystems don’t run on spreadsheets how vendors are automating channel programs
Jay McBain on how vendors have revamped channel programs to cater for an increasingly trifurcated landscape
Jay McBain (Forrester) delivers EDGE 2019 keynote
Credit: Christine Wong / IDG
Almost 12 months on from the coronavirus pandemic’s explosion, many world-leading vendors have dramatically re-vamped their partner programs to embrace automation, flexibility and self-service. 
According to Forrester analyst Jay McBain, the COVID-19 pandemic has accelerated the adoption of channel software technology, which helps vendors recruit, onboard, develop, enable, incent, co-sell with, manage, measure, and report on partners.  ....

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