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Creative 71 Add to collection MullenLowe SSP3 helps the Bayer brand bring protection from the real world into virtual space For the first time ever in the Nutritionals Category, Bayer’s vitamin C brand, Redoxon, known for its immunity boosting support, extended its protection in the real world to the virtual world, bringing together a team of elite gamers to provide the ultimate in defense. The brand launched the Redoxon Defense Squad which united some of the best Free Fire players in the world to improve the defenses of gamers in a number of live-streamed events in Latin America. Gamers on Free Fire, the ultimate shooter survival game on mobile, nominated their friends for the chance to play alongside World Free Fire Champion, @NobruTV, and the most famous gamer in LATAM @TheDonato, as well as leading LATAM gamers, @CerolZera, @ElChino RB, @Adonis TH, and @Machistream who helped players stay in the game for longer. The event marked a milestone for the gaming commun ....
Creative 78 Add to collection The campaign from MullenLowe SSP3 uses on Instagram Reels or TikTok and follows the success of #SheSpeaks, launched for International Day of the Girl in October 2020 On International Women’s Day, Pony Malta, one of the leading beverages among teens in Colombia, and MullenLowe SSP3 have launched #GirlsSpeak to share powerful messages from young girls across Latin America.
The campaign follows the success of #SheSpeaks, an initiative that encouraged girls to share messages from over 100 inspiring women including Michelle Obama, Christina Koch, Malala Yousafzi, Ladi Gaga, Megan Rapinoe and the late Ruth Bader Ginsburg using one of the most popular features on TikTok, dubbing. ....