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MullenLowe SSP3 and Agua Zalva Call on Colombians to Protect its Alpine Ecosystems

Pony Malta s Shopping Center School Makes Education More Accessible

Creative 131 Add to collection Leading beverage Pony Malta and MullenLowe SSP3 has brought schools to the one place that is still open as many children across Colombia continue to lose access to education The pandemic and its subsequent lockdowns have brought a myriad of changes to people in every corner of the world. In Colombia, the shift to online learning has seen more than 200,000 students drop out of school as they have limited access to technology.  With many schools still closed due to the pandemic, Pony Malta, one of the leading beverages among teens in Colombia, found a way to make education more accessible. Along with their creative agency, MullenLowe SSP3, Pony Malta has created Pony Vital School Center, to bring education to the one place that is still open: malls. The school has been set up in the Paseo Villa del Rio Shopping Center, with students aged 6-12 able to attend four classes a day for reading and writing, English, spelling and scientific thinking. 

Vitamin Brand Blasts Into the Gaming World with the Redoxon Defense Squad

Creative 71 Add to collection MullenLowe SSP3 helps the Bayer brand bring protection from the real world into virtual space For the first time ever in the Nutritionals Category, Bayer’s vitamin C brand, Redoxon, known for its immunity boosting support, extended its protection in the real world to the virtual world, bringing together a team of elite gamers to provide the ultimate in defense. The brand launched the Redoxon Defense Squad which united some of the best Free Fire players in the world to improve the defenses of gamers in a number of live-streamed events in Latin America. Gamers on Free Fire, the ultimate shooter survival game on mobile, nominated their friends for the chance to play alongside World Free Fire Champion, @NobruTV, and the most famous gamer in LATAM @TheDonato, as well as leading LATAM gamers, @CerolZera, @ElChino RB, @Adonis TH, and @Machistream who helped players stay in the game for longer. The event marked a milestone for the gaming community as it wa

Influencers Lip Sync to Speeches from Young Girls across Latin America with Pony Malta

Creative 78 Add to collection The campaign from MullenLowe SSP3 uses on Instagram Reels or TikTok and follows the success of #SheSpeaks, launched for International Day of the Girl in October 2020 On International Women’s Day, Pony Malta, one of the leading beverages among teens in Colombia, and MullenLowe SSP3 have launched #GirlsSpeak to share powerful messages from young girls across Latin America.   The campaign follows the success of #SheSpeaks, an initiative that encouraged girls to share messages from over 100 inspiring women including Michelle Obama, Christina Koch, Malala Yousafzi, Ladi Gaga, Megan Rapinoe and the late Ruth Bader Ginsburg using one of the most popular features on TikTok, dubbing.

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