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Over 100 US newspapers sue Facebook, Google over 'unlawful' digital ad monopoly


Over 100 US newspapers sue Facebook, Google over unlawful digital ad monopoly
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Over 100 US newspapers sue Facebook, Google over unlawful digital ad monopoly
TIMESOFINDIA.COM / Updated: Apr 20, 2021, 22:01 IST
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NEW DELHI: Google and Facebook are facing a backlash in the US as publishers of 125 newspapers across 11 states have filed or announced lawsuits against the IT giants for unlawfully monopolising the digital advertising market, according to a report.
US-based magazine editorandpublisher.com reported that the publishers have alleged that Google and Facebook are also involved in a secret deal, called Jedi Blue , to thwart competition.
“As found by recent investigations conducted by both federal and state agencies, Google and Facebook have monopolized the digital advertising market and restricted the monetization of local news by local news organizations,” AIM Media CEO Jeremy Halbreich told the mag ....

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Google Used a Secret Program Called 'Project Bernanke' to Benefit Clients Using Its Ad-Buying System


Photo: Drew Angerer, Getty Images
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Google used a secret program called “Project Bernanke” for years to increase its clients’ chances of winning bids for competitive ad space, the Wall Street Journal reported on Saturday, citing court documents filed in the Texas-led antitrust suit against Google. The state argues that the program gave Google an unfair competitive advantage against rival ad buying tools and allowed it to pay publishers less for winning bids. ....

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