Welcome to Sydneywood: megastars descend on harbour city
We’re sorry, this service is currently unavailable. Please try again later.
Dismiss
Normal text size
Credit:AP
The global pandemic continues to fill the harbour city’s celebrity coffers and right now our town is home to probably the largest number of Hollywood megastars than ever before.
And the locals are loving it. Especially the glamorous young mums in well-heeled Vaucluse who have children the same age as their recently arrived neighbour
Among those who have been dropping by Portman’s Sydney pad have been
Sacha Baron Cohen and his Aussie wife
February 25 2021, 12:29 pm | BY Ricki Green | No Comments
Cummins&Partners pioneered the return of creative and media in partnership a decade ago after years of industry fragmentation. Today, independent PR agency Romano Beck takes residence in its Melbourne and Sydney Offices, signalling a new era with the third discipline now meaning a 360 communications approach from the group.
Says Sean Cummins (left), chief creative officer, Cummins&Partners: “I’ve always had a great sense of curiosity and respect for what I term the mercurial dark art of public relations, and have felt for some time we needed the holy trinity of creative, media and PR under one roof.
Cummins & Partners joins with PR agency Romano Beck
February 25, 2021 4:04
Cummins & Partners will now provide public relations services in addition to its creative and media offerings, following a partnership struck with independent agency Romano Beck.
The Romano Beck team will now take residence in the Cummins & Partners Melbourne and Sydney officers, with the partnership set to allow for what Sean Cummins is calling a “holy trinity” approach for clients.
Chief creative officer Cummins said the two businesses have shared clients in the past, and have clearly aligned values with one another.
“I’ve always had a great sense of curiosity and respect for what I term the mercurial dark art of public relations, and have felt for some time we needed the holy trinity of creative, media and PR under one roof.
Room to spare at the Australian Open
We’re sorry, this service is currently unavailable. Please try again later.
Dismiss
Normal text size
Advertisement
Day one of the Australian Open’s brave new world and already the social and financial hierarchies were firmly establishing themselves. These are uncharted waters (being February), which left many discombobulated and dreaming of the good old days.
It was slow going at the Founders Club behind a wooden paling fence opposite Rod Laver Arena. There, patrons who have dropped up to $70,000 for the privilege can enjoy access all areas over the fortnight of the tournament.
close share links
Budgeting, scenario planning, hiring, providing guidance even in steady times, these responsibilities dominate the thinking of chief financial officers. During a global pandemic, it became even harder to manage amid the uncertainty, yet companies could and did persist.
Work smart with our Thinking Forward newsletter
Insights from MIT experts, delivered every Tuesday morning.
Email Address
“The last nine months have been unprecedented in the lives of companies,” said Ankur Agrawal, a partner with McKinsey and Company, during the MIT Sloan CFO Virtual Summit, held in late November.
“Whether it s a small business or a large corporation, whether it is a single company enterprise or a global corporation, the challenges have been many, and the CFOs have found themselves at the center of managing both for the short term and managing the crises day to day, Agrawal said.