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Apex Rides Selects Atomic London as Agency of Record


Hires, Wins & Business 58 Add to collection
Agency begins working on creative platform with a big media campaign planned for later this year
Apex Rides, the UK’s answer to Peleton, has selected Atomic London as its lead creative agency.
Apex Rides, which includes former F1 team boss, Eddie Jordan and Sir Rod Aldridge, founder and former chairman of Capita, as financial backers, is looking to disrupt the world of ‘home fitness’ by taking a different approach to the recognised market leaders in this space.
Their strategy is to go against the grain of the competitive and atheletically-skewed players on the market by building a brand and fitness offering that feels more encouraging - tapping into the emotion of exercise. They have tasked Atomic London with developing a long-term brand platform that will look to unseat the long-time market leaders in this space. ....

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How tech will help many of us re-adjusting back to the office post-COVID


How tech will help many of us re-adjusting back to the office post-COVID
Terry Collins, USA TODAY
© Shipwell
Shipwell co-founder Jason Traff is seeking strategies on how to make sure his employees feel safe when returning to their offices.
Like many top executives, Jason Traff has lots on his mind to ensure his employees who want to go back to the office can safely. 
The co-founder of Shipwell, an Austin, Texas-based cloud-based supply chain startup, Traff is considering letting a small number of workers back in the office a couple of days a week.
Although he s seen his business tripled and staff doubled by adding more remote employees by adapting a work-from-anywhere concept amid the COVID-19 pandemic, Traff and many of his employees miss the in-person collaboration and camaraderie. He s brainstorming how technology could both help create a productive and protective work environment. ....

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'You show face in the office, you get brownie points': What are the risks of staying remote as offices reopen?


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You show face in the office, you get brownie points : What are the risks of staying remote as offices reopen?
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Rira Raisi stops to check on her dog Pablo in her home where she has been working during the COVID-19 pandemic in San Francisco Calif., on Tuesday, April 6, 2021. Raisi is hoping to return to work with a hybrid schedule that includes several work from home days.Carlos Avila Gonzalez / The Chronicle
As offices slowly reopen in the Bay Area, many workers are not rushing back to their cubicles, opting to continue working remotely now and into the future. ....

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