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It is one of the world’s most popular cheeses but today Cheddar gets elevated to cult fashion status with its own collaboration, thanks to Papa John’s latest global marketing campaign.
The first fashion meets food collaboration of its kind, the Papa X Cheddar campaign is a bold departure for the pizza giant, using director, Josh Cohen (known for his work with brands like adidas and Nike) and featuring an instrumental ‘Cheddar’ track from hip hop artist, B Zino.
The new campaign, which is the first work created by Atomic London with support from Highlight PR, feels more like a fashion ad or. Mouthwatering food content of the new cheddar pizza range is juxtaposed with fashion shots of models interacting with the pizza, whilst wearing a combination of authentic streetwear and original Papa John’s delivery driver uniform.
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Agency begins working on creative platform with a big media campaign planned for later this year
Apex Rides, the UK’s answer to Peleton, has selected Atomic London as its lead creative agency.
Apex Rides, which includes former F1 team boss, Eddie Jordan and Sir Rod Aldridge, founder and former chairman of Capita, as financial backers, is looking to disrupt the world of ‘home fitness’ by taking a different approach to the recognised market leaders in this space.
Their strategy is to go against the grain of the competitive and atheletically-skewed players on the market by building a brand and fitness offering that feels more encouraging - tapping into the emotion of exercise. They have tasked Atomic London with developing a long-term brand platform that will look to unseat the long-time market leaders in this space.