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Hasbro : sales growth poised to outpace Mattel as TV, film businesses rebound

Hasbro : sales growth poised to outpace Mattel as TV, film businesses rebound
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Barbie s pandemic sales boom follows long revamp at Mattel

Barbie’s big year was years in the making By Kelly Gilblom Bloomberg,Updated February 24, 2021, 7:51 p.m. Email to a Friend Mattel Inc.’s Barbie generated its best sales growth in two decades in 2020.Daniel Acker/Bloomberg One of the biggest consumer hits of the pandemic, alongside Netflix and the Nintendo Switch, is a 61-year-old doll once mocked as outdated and sexist. Long written off by many parents and kids — and criticized for promoting an unrealistic body image — Mattel Inc.’s Barbie generated its best sales growth in two decades in 2020. Years of planning and a bit of luck have turned the baby boomer of toys into a go-to item for millions of kids.

Barbie s revival gets the attention of Wall Street

Barbie’s revival gets the attention of Wall Street We’re sorry, this service is currently unavailable. Please try again later. Dismiss By Kelly Gilblom Save Normal text size Advertisement One of the biggest consumer hits of the pandemic, alongside Netflix and the Nintendo Switch, is a 61-year-old doll once mocked as outdated and sexist. Long written off by many parents and kids — and criticised for promoting an unrealistic body image — Mattel’s Barbie generated its best sales growth in two decades in 2020. Years of planning and a bit of luck have turned the Baby Boomer of toys into a go-to item for millions of kids.

Barbie s pandemic sales boom followed yearslong revamp at Mattel

One of the biggest consumer hits of the pandemic, alongside Netflix and the Nintendo Switch, is a 61-year-old doll once mocked as outdated and sexist. Long written off by many parents and kids and criticized for promoting an unrealistic body image Mattel Inc.’s Barbie generated its best sales growth in two decades in 2020. Years of planning and a bit of luck have turned the baby boomer of toys into a go-to item for millions of kids. The result: Barbie and Mattel have turned a corner, with Wall Street projecting years of growth for the toymaker. And the company’s shares are up more than 50 per cent in the past year.

Barbie s revival gets the attention of Wall Street

Barbie s revival gets the attention of Wall Street
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