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TV Analytics Market Size Analysis, Industry Outlook, & Region Forecast, 2016-2026
texasguardian.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from texasguardian.com Daily Mail and Mail on Sunday newspapers.
TV Analytics Market Size Analysis, Industry Outlook, & Region Forecast, 2016-2026
sandiegosun.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from sandiegosun.com Daily Mail and Mail on Sunday newspapers.
What Is H.264?
This is an installment in our ongoing series of What Is.? articles, designed to offer definitions, history, and context around significant terms and issues in the online video industry.
Executive Summary
H.264 is the most widely used codec on the planet, with significant penetration in optical disc, broadcast, and streaming video markets. However, many uses of H.264 are subject to royalties, something that should be considered prior to its adaption. Other factors to consider include comparative quality against other available technologies, like Google’s WebM, as well as the general availability of decoding capabilities on target platforms and devices. This article discusses H.264 and competitive technologies from these perspectives.
Articles for Jan Ozer - Streaming Media
streamingmedia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from streamingmedia.com Daily Mail and Mail on Sunday newspapers.
Roku to Acquire Nielsen s Addressable TV Advertising Business
Todd Spangler, provided by
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Roku will add a fat stack of ad tech to its streaming platform under a deal to buy Nielsen’s Advanced Video Advertising business, putting Roku in position to offer a fully addressable advertising solution for TV programmers.
Under the agreement, announced Monday, Roku will obtain Nielsen’s video automatic content recognition (ACR) technology and dynamic ad insertion (DAI) system, which can replace ads in linear feeds with targeted, household-level spots on over-the-top streaming platforms. In addition, Nielsen and Roku are entering into a multiyear pact under which data from Roku’s platform will be incorporated into the forthcoming Nielsen One cross-media measurement solution.