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The 11 Best Word-Of-Mouth Marketing Strategies To Grow Your Business


The 11 Best Word-Of-Mouth Marketing Strategies To Grow Your Business
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21 Apr 2021, 09:24 GMT+10
Surviving and making your mark in the fast-paced online world has become more brutal than ever. With millions of online businesses across the globe, the competition has become cutthroat. Hence, targeting prospective audiences and converting them into customers requires more than just one type of marketing.
It has become crucial for businesses to use every marketing channel they can think of, to advertise their brand to existing and potential customers.
In the arena of digital marketing, there is one powerful tool that is often overlooked by marketers when it comes to advertising the brand and the commodities offered by it; word-of-mouth marketing (WOMM). ....

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Word Of Mouth Marketing: What It Is, How To Cultivate It


Word Of Mouth Marketing: What It Is, How To Cultivate It
Industry consultant Bobby Borg sits down to chat with Freddy Nager, former label exec, professor, and owner of Atomic Tango about the elusive but ever-sought after word-of-mouth marketing, and what bands and artists can do to cultivate it.
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Musician, author, educator, and music industry consultant Bobby Borg talks to Freddy Nager, a former label executive, professor at USC, and owner of Atomic Tango to talk about word-of-mouth marketing and how to leverage it to boost your music career.
Excerpted from the video, “How to Create a Massive Buzz About your Music!” ....

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Empower® Selects Cadent Platform to Power Advanced TV Execution for Customer Journey-Focused EMerge Platform


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NEW YORK and CINCINNATI, Dec. 17, 2020 /PRNewswire/  Cadent, the advanced TV platform company, today announced that Empower, the independently-owned media agency known as The Un-Holding Company℠ is the first customer of its newly upgraded advanced TV platform, which will enable advertisers to assemble and activate their television campaigns across channels with more control, transparency and ease.
Empower will use the patented TV mapping technology behind Cadent Viewer Graph as a foundational component for its consumer journey planning platform, called EMerge, which brings the capabilities of digital targeting and measurement to the TV environment to create opportunities in all phases of the consumer journey, as well as greater flexibility, efficiency, and access to and application of data during the campaign planning process. ....

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