Live Breaking News & Updates on Cadent Advanced|Page 1

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NEW YORK and CINCINNATI, Dec. 17, 2020 /PRNewswire/  Cadent, the advanced TV platform company, today announced that Empower, the independently-owned media agency known as The Un-Holding Company℠ is the first customer of its newly upgraded advanced TV platform, which will enable advertisers to assemble and activate their television campaigns across channels with more control, transparency and ease.
Empower will use the patented TV mapping technology behind Cadent Viewer Graph as a foundational component for its consumer journey planning platform, called EMerge, which brings the capabilities of digital targeting and measurement to the TV environment to create opportunities in all phases of the consumer journey, as well as greater flexibility, efficiency, and access to and application of data during the campaign planning process. ....

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