Adelaide radio ratings: Mix 102.3 expands lead with strong performance in breakfast and drive
March 11, 2021 10:52
Mix 102.3 has expanded its lead in the Adelaide radio market, boosting its overall share by 1.3 ratings points to land on 13%.
It is the first survey for the station’s new breakfast team of Erin Phillips and Mark ‘Soda’ Soderstrom, who managed to gain 0.3 points from the last survey of 2020 to reach a 10.9% share.
Phillips and Soderstrom trailed ABC Adelaide, which achieved a sizeable share of 15.2% despite a 0.7 point drop, and FiveAA on 14.8%. Hosted by David Penberthy and Will Goodings, FiveAA – Nova’s only AM station – gained 2.6 points in breakfast.
Emotive adds Rhian Mason as head of content distribution
March 10, 2021 9:39
Emotive has hired Rhian Mason as head of content distribution, focusing on social and earned media.
Mason joins from DDB Group’s Mango Communications after 18 months as head of social and content. Previously, she was at IPG Mediabrands across Sydney and London, establishing the branded content offerings and leading a team of specialists to deliver work across social media, influencers, and native advertising partnerships.
Rhian Mason has joined Emotive from Mango
“Emotive do things differently, as a long-time admirer of their approach to creativity and brand storytelling, I’m super excited to be joining the team and working alongside some brilliant people,” Mason said.
Movember appoints SMART to its global brand strategy
March 10, 2021 1:06
Hero’s rebooted brand consultancy SMART has won an account with Movember to manage its global brand strategy, following a competitive pitch process.
SMART will be working with the organisation on its five-year organisational strategy to accelerate Movember’s work in the improvement of men’s mental health and the prevention of suicide, prostate cancer and testicular cancer.
SMART will develop a long-term strategy that builds on its history and is future-proof for further evolution of the organisation.
“We have ambitious plans to further expand Movember’s remit in assisting men live healthier lives. This project aims to ensure the brand is in the best position to achieve our future plans, whilst holding steadfastly to our roots,” Movember CEO Michelle Terry said.
March 10, 2021 9:52
Brisbane is calling for visitors from New South Wales and Victoria for the first time since COVID-19 hit Australia and the state’s border closed.
The campaign, from VMLY&R Brisbane, places the opportunity to reconnect with family and friends front and centre, closing with the tagline ‘Even better with you’.
The TVC is set to a cover of Powderfinger’s ‘My Happiness’ performed by Megan Washington.
“When we originally decided to approach Powderfinger to cover their iconic ‘My Happiness’, we could never have imagined how poignant the lyrics would become after the forced isolation of the last 12 months,” said VMLY&R managing director Adam Kennedy.
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