QLD launches domestic tourism push post Olympics win
July 26, 2021 10:01
The campaign has launched after Brisbane was named the host of the 2032 Summer Olympics.
Created by Rumble, the campaign comes a year after the agency was appointed as Tourism and Events Queensland’s master creative agency and created the ‘Good to Go’ domestic tourism campaign.
The latest campaign features a cover of Van Morrison’s ‘Days Like This’, performed by Queensland musicians Tia Gostelow and Busby Marou.
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The 60-second spot sees imagery of various locations around Queensland as the song plays. Locations featured include The Whitsundays, Outback Queensland, The Great Barrier Reef, and Brisbane.
Destination Gold Coast launches winter campaign for domestic travel mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.
March 10, 2021 9:52
Brisbane is calling for visitors from New South Wales and Victoria for the first time since COVID-19 hit Australia and the state’s border closed.
The campaign, from VMLY&R Brisbane, places the opportunity to reconnect with family and friends front and centre, closing with the tagline ‘Even better with you’.
The TVC is set to a cover of Powderfinger’s ‘My Happiness’ performed by Megan Washington.
“When we originally decided to approach Powderfinger to cover their iconic ‘My Happiness’, we could never have imagined how poignant the lyrics would become after the forced isolation of the last 12 months,” said VMLY&R managing director Adam Kennedy.