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Using email headers to verify an email's authenticity and the future of DMARC

How your trusted logo stops cyber-scammers in their tracks

It’s not every day that straightening your cybersecurity posture boosts your marketing function.

NOTAMIQ launches the first BIMI brand identifications asset management service for marketers

Major Email Providers Add Brand-Verification Technology to Help Thwart Phishing

Major Email Providers Add Brand-Verification Technology to Help Thwart Phishing Google and other large providers are adopting BIMI, a technology for authenticated branding that could help drive security to reduce phishing attacks that use the logos of popular firms. Robert Lemos PDF Phishing attacks that pose as major brands have increasingly caused headaches for users and raised questions over who should foot the bill for securing e-mail. The eventual victim consumers and business users typically have few security options aside from turning up the knob on their message-security software in hopes of blocking most attacks. Meanwhile, the major brands think banks, healthcare, and government agencies had little incentive to spend money on fighting the use of their logos and brands or for implementing technical security measures, such as Sender Policy Framework (SPF) and Domain-based Message Authentication, Reporting, and Conformance (DMARC).

Gmail to Use Verified Trademark Logo Badges to Combat Email Scammers | Holland & Knight LLP

To embed, copy and paste the code into your website or blog: In the face of the ever-growing threat of cyberattacks disguised in emails from phishers, impostors and other increasingly sophisticated security scammers, Google has launched a tool to allow organizations to fight back by badging their emails with authenticated brand logos. The AuthIndicators Working Group, the developers of the authentication standard, announced that Gmail is widely supporting its standard, which will help assure Gmail s approximately 1.8 billion users of the origins of the emails they receive, reducing the risks of a user opening a disguised malicious email or, alternatively, refusing to open an authentic one.