Google’s email service, Gmail, turns 20 years old on April Fool’s Day, but new security rules being enforced from the same day will be no joking matter for marketers.
Google’s new plan aims to give Gmail users more control over emails that arrive in their inboxes and prevent malicious and unethical emails from even reaching them.
Getty ImagesThe fact is that Gmail users receive just as much spam as any other server. But within seven days, a large number of suspicious messages will