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LinkedIn launches IWD global campaign to support working women

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Marija Mrvosevic ON 10 March 2021 3 min read
For the first time, LinkedIn launched an IWD global campaign. This social campaign aims to engage people across the world in an important conversation about the stress women have experienced during the pandemic.
The campaign starts off with a film directed by Jessie Ayles. This short showcases women from around the world sharing their real life issues. The seven women who appear in the film speak candidly about their experience during the pandemic in the hopes of highlighting possible solutions.
The entire project is highly dependent on engagement from people across the globe. So, with their #WeCanDoIT, LinkedIn’s plan is to gather everyone in a community with one cause – to promote working women throughout the year, not just on March 8. ....

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Linkedin releases its first global integrated campaign for International Women's Day 2021

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From India, the campaign features pastry chef and entrepreneur Pooja Dhingra, and her struggles as a business owner during the COVID pandemic.
LinkedIn, the worldâs largest professional network, has launched its first global integrated campaign for International Womenâs Day 2021 with creators, content and community at its heart. Launched in time for International Womenâs Day on March 8 (yesterday), the campaign sees LinkedIn bring together influencers and its community to share content that helps and supports women, creating global engagement across the platform.
The launch comes as LinkedInâs data shows COVID-19 has disproportionately impacted womenâs careers. Its latest Opportunity Index findings show that 85 per cent of women in India have missed out on a raise, promotion because of their gender. ....

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LinkedIn Community Comes Together to Support Women this International Women's Day

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#WeCanDoIt from VCCP showcases inspirational real-life stories of seven women from around the world
LinkedIn, the world’s largest professional network, is set to launch its first global integrated campaign for International Women’s Day 2021 with creators, content and community at its heart.
Launching in time for International Women’s Day on the 8th March, the campaign will see LinkedIn bring together influencers and its community to share content that helps and supports women, creating global engagement across the platform. The campaign launches across PR, social, above the line and through influencer activity, as well as Linkedin’s owned channels: LinkedIn News, LinkedIn Learning, LinkedIn Marketing and LinkedIn Employee Resource Groups. ....

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