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SEGA and JAKKS Pacific Renew Sonic the Hedgehog Toy Deal

SEGA and JAKKS Pacific Renew Sonic the Hedgehog Toy Deal
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SEGA of America and JAKKS Pacific today announced that the two companies have renewed their Sonic the Hedgehog toy partnership for both the Classic and Modern versions of the Sonic the Hedgehog Collection. That s kind of a stuffy way to say that JAKKS Pacific will continue to make Sonic the Hedgehog action figures, playsets, vehicles, plush, and other collectibles for the foreseeable future after initially being introduced in 2019. The company will design, manufacture, market, and sell Sonic the Hedgehog toys worldwide beginning next year.
Our line of Sonic the Hedgehog products consistently hit the mark with retailers and fans, and we are excited to continue to develop innovative toys with SEGA that resonate on a global scale, said Craig Drobis, Senior Vice President of Marketing at JAKKS Pacific, as part of the announcement. Our Sonic figures, playsets and plush have seen consistent sales growth since ou ....

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LEGO partners with SEGA to bring Sonic the Hedgehog to brick form – ToyNews

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The LEGO Group has detailed a new partnership with SEGA to bring Sonic the Hedgehog into brick form, thanks to a concept design submitted to the Danish toy maker’s invention platform, LEGO Ideas.
Created by a 24-year-old LEGO superfan, Viv Grannell, the design was inspired by SEGA’s critically acclaimed 2017 platformer experience Sonic Mania and features iconic characters and environments from the game’s Green Hill Zone level.
The design achieved its pre-requisite 10,000 votes from LEGO fans worldwide and has now been given the green light to enter production through a partnership between LEGO and SEGA.
Talking about the winning idea, Viv Grannell, said: “I’ve been invested in the world of Sonic for almost my entire life, and it’s such a perfect fit for the LEGO system that I spent about a year rallying support for it to happen. ....

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