(Image credit: Sega)
As Sonic is in the middle of celebrating his 30th anniversary, it s hard to not look back at the legacy of what started out as a bold attempt to rival Mario in the heyday of the console wars. Three decades on, 920 million games sold, over six billion grossed from franchise revenue alone, and the Blue Hedgehog has solidified himself as one of the biggest faces in video games.
The original Sonic trilogy was an ingenious feat of game design - pushing the Sega Genesis to new heights, something the character continued to do with proceeding consoles. The Sonic Adventure duo on the Dreamcast showcased the speed possibilities in a 3D environment, however, it wasn t until the implementation of the Boost mechanic that audiences truly felt what it means to be the fastest creature alive.
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SEGA and JAKKS Pacific Renew Sonic the Hedgehog Toy Deal
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SEGA of America and JAKKS Pacific today announced that the two companies have renewed their Sonic the Hedgehog toy partnership for both the Classic and Modern versions of the Sonic the Hedgehog Collection. That s kind of a stuffy way to say that JAKKS Pacific will continue to make Sonic the Hedgehog action figures, playsets, vehicles, plush, and other collectibles for the foreseeable future after initially being introduced in 2019. The company will design, manufacture, market, and sell Sonic the Hedgehog toys worldwide beginning next year. Our line of Sonic the Hedgehog products consistently hit the mark with retailers and fans, and we are excited to continue to develop innovative toys with SEGA that resonate on a global scale, said Craig Drobis, Senior Vice President of Marketing at JAKKS Pacific, as part of the announcement. Our Sonic figures, playsets and plush have seen consistent sales growth since our partnershi
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