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Religion in advertising: A double-edged sword or smart move?
In the backdrop of the use of religious angles and figures in advertising leading to negative fallout in the recent past, we ask experts if the practice is even needed to build brands and sell products Mumbai, April 13, 2021
Reference to religion or religious context in advertising is nothing new. But in recent years, many such ads with religious connotations have drawn severe backlash on social media, forcing creatives and brands to go on the back foot.
The Tanishq ad that created a strong buzz on social media, or the outrage against celebrity hairstylist Jawed Habib, who courted controversy for allegedly hurting sentiments when an ad for his salon depicted Hindu Gods and Goddesses such as Durga, Lakshmi, Saraswati, Ganesh and Kartik, are a few examples of creative freedom hogging the news for the wrong reasons.
He announced his departure in a LinkedIn post.
14 Jan, 2021 - 12:07 PM IST | By indiantelevision.com Team
NEW DELHI: Adding to the list of exits from dentsu India, SVG Columbus COO Nitin Sabharwal has decided to move on from the agency after a stint of more than seven years.
He joined SVG Pvt Media Ltd in 2013 as SBU head for nNext, a performance advertising platform focused on delivering consumer engagement for advertisers. When dentsu (then Dentsu Aegis Network) acquired the agency in 2017, he was retained at the post of chief business officer for SVH Columbus. A little over a year ago, he was promoted to chief operating officer.
He was the chief creative officer.
08 Jan, 2021 - 02:01 PM IST | By indiantelevision.com Team
NEW DELHI: Dentsu India chief creative officer Soumitra Karnik has moved on from the agency, six months after taking on the new role.
Karnik was leading the agency’s creative output nationally and was responsible for maintaining client-agency relationships for the agency across its offices in Bangalore, Mumbai, Chennai and Kochi. He was handed the additional responsibility of dentsu India CCO in July 2020.
Karnik has been associated with the network since 2012, and was previously the chief creative officer at Dentsu Impact and mcgarrybowen India. He has worked with leading creative agencies like JWT, Lowe and Percept in the past.
Soumitra Karnik moves on from Dentsu Group
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The CCO of Dentsu Impact and Happy McGarrybowen announced his resignation with a simple Facebook post.
Soumitra Karnik, the former chief creative officer at Dentsu India Group has moved on. He had worked at the group for nearly 13 years. Prior to working at Dentsu, he was working at JWT India as a national creative director.
During his time at Dentsu, he was working as the chief creative officer for Happy McGarryBowen and Dentsu Impact. He had joined Dentsu in 2012 as a national creative director. His next move is unknown as of now.
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