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Relevance remains in retail as marketers juggle to balance physical and digital outlets

The physical demise of high street clothing brand Topshop signalled the turn of the UK’s retail sector. As the flagship store closed in 2021, the physical became digital, and the brand was picked up by online retailer ASOS – a move demonstrating the appetite and continued willingness of UK consumers to shop virtually. As the rise of online shopping continues, how can marketers seize the digital opportunity? And is there a role for the physical store anymore? ....

United Kingdom , Debbie Ellison , Olivia Atkins , David Kohn , Deep Dive , Retail Marketing , Digital Trading , Online Shopping , Vmly Amp R , Rand Purpose , Rand Strategy , Reative Works , ஒன்றுபட்டது கிஂக்டம் , டெப்பி எலிசன் , ஒலிவியா அட்கின்ஸ் , டேவிட் கோன் , ஆழமான டைவ் ,

The new normal in retail: half a dozen re-inventions

If the pandemic experience has taught the retail sector anything – it is to stick to the fundamental principles of good marketing practice. Communications for communications sake with customers is pointless and a waste of time and money. Even crude segmentation usually doesn’t work. It can alienate the good customer, or encourage customers who are only ever going to engage with special offers and remain permanently loss-making. ....

Rand Strategy ,