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Second Nature Brands taps 140 years of market-leading growth to drive BFY innovation


Second Nature Brands taps 140 years of market-leading growth to drive BFY innovation
There is a new kid on the snacking block as three established brands – Kar’s Nuts, Second Nature Snacks and Sanders Chocolates – combine to become one platform company with a mission driven vision.
Under the umbrella of Second Nature Brands, the trio – which together, have more than 140 years of market-leading growth – are pushing to accelerate innovation to meet the ever-growing trend for permissible indulgence.
“The new platform better articulates who we are and allows us to use the Second Nature name to more clearly communicate with our partners, stakeholders and team members,”​ said Victor Mehren, CEO of Second Nature Brands. ....

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Kar's Nuts, Sanders Chocolates now housed under new corporate platform


Kar s Nuts, Sanders Chocolates now housed under new corporate platform
Second Nature Brands
and last updated 2021-02-23 09:27:32-05
(WXYZ) — Michigan-made brands Kar s Nuts, Second Nature Snacks and Sanders Chocolates are under now under a new corporate platform, Second Nature Brand.
The brands had previously operated under the Kar s Nuts corporate umbrella.
“Over more than 140 years, our heritage brands – Kar’s Nuts, Second Nature Snacks, and Sanders Chocolates – while all made in Michigan - have built a strong national reputation for making snacks and treats that people love,” said Victor Mehren, CEO, in a press release. “These businesses have grown significantly over the last several years, and we see many opportunities for expanding our new platform both through brand innovation, strategic investments and acquisitions. Under the Second Nature Brands umbrella, our market-leading brands are positioned for accelerated growth ....

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