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Second Nature Brands taps 140 years of market-leading growth to drive BFY innovation


Second Nature Brands taps 140 years of market-leading growth to drive BFY innovation
There is a new kid on the snacking block as three established brands – Kar’s Nuts, Second Nature Snacks and Sanders Chocolates – combine to become one platform company with a mission driven vision.
Under the umbrella of Second Nature Brands, the trio – which together, have more than 140 years of market-leading growth – are pushing to accelerate innovation to meet the ever-growing trend for permissible indulgence.
“The new platform better articulates who we are and allows us to use the Second Nature name to more clearly communicate with our partners, stakeholders and team members,”​ said Victor Mehren, CEO of Second Nature Brands. ....

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