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Lil Nas X is advertising's new golden child – here are his 6 best stunts yet

Lil Nas X is advertising's new golden child – here are his 6 best stunts yet
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

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Charu Menon Named Partner at Heckler Singapore

Charu Menon Named Partner at Heckler Singapore
brandinginasia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from brandinginasia.com Daily Mail and Mail on Sunday newspapers.

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After nearly 15 years NAB breaks up with Clemenger BBDO Melbourne; hands creative account to TBWA Melbourne after review

July 27 2021, 9:05 am | BY Kim Shaw | No Comments
After nearly 15 years one of Australia’s largest banks, NAB, has broken up with Clemenger BBDO Melbourne, handing its prized creative account to sister Omincom agency TBWA Melbourne.

Says Kimberlee Wells, CEO of TBWA Melbourne: “This is a proud moment for TBWA. It’s especially meaningful to join with NAB during this time. We’ve been truly inspired by their commitment to serving their customers and Australian businesses.”
“We are very excited to take on this new partnership and do so with a huge amount of respect for the incumbent Clemenger BBDO and the work they have created with NAB. We look forward to getting started.” ....

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After nearly 15 years NAB breaks up with Clemenger BBDO, Melbourne; hands creative account to TBWA Melbourne after review

July 27 2021, 9:58 am | BY Lynchy | 10 Comments
After nearly 15 years NAB has broken up with Clemenger BBDO, Melbourne, handing its prized creative account to sister Omincom agency TBWA Melbourne.

Says Suzana Ristevski, executive group marketing, NAB: “We are excited to have landed on TBWA as the new lead creative agency to join our existing agency panel. It was a collaborative and considered decision that we believe sets us up well for the future.
“We would particularly like to thank Clemenger BBDO Melbourne with whom we’ve shared a very successful partnership over the past 14+ years.
“We thank all agencies who were involved for their professionalism and engagement in what has been a robust review of our existing brand identity and creative execution.” ....

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Bonds and Special Group create Bonds Cheer Bleeders for Bloody Comfy Period Undies

July 19 2021, 9:33 am | BY Ricki Green | 22 Comments
Bonds and Special Group Australia have launched Bonds’ latest Bloody Comfy Period Undies campaign, ‘Cheer Bleeders’ featuring a specially created cheer team dedicated to making all Australians who menstruate feel more empowered before, after and during their period.

The integrated campaign showcases the Bonds’ Cheer Bleeders wearing Bloody Comfy Period Undies as they cheer about different aspects of periods using the tagline ‘Cheer through the Bleed’. The cheers are raw, humorous and bloody honest.
‘Cheerbleeders’ aims to change the uncomfortable experience many Australians still feel when getting their period, with many taking time out from school, sport and other activities due to discomfort, teasing and fears of embarrassment. Instead, Bonds strives to show people that you don’t have to follow the conventional rules around periods. It’s your period on your terms. ....

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