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Better Brand seeks to improve bagels with low-carb launch
The new company, with baked goods developed through a proprietary process, raised $1.2 million in February and plans to launch its first product this week. Published May 24, 2021 Courtesy of Better Brand
Aimee Yang is tired of the word guilty being associated with things that are pleasurable to eat, so she built a company to improve consumers choices.
Her company, Better Brand, is preparing its first launch: the low-carb Better Bagel, which looks like a regular bagel, but has five net carbohydrates the same as half of an orange or two banana slices. It will become available on the company s website this week.
Better Brand’s “Grain-changing Technology” takes the guilt, not the pleasure, out of refined carbs For many consumers a freshly toasted bagel is a source of joy, comfort – and guilt, but thanks to food-tech startup Better Brand Inc.’s proprietary Grain-changing Technology, Americans can soon enjoy a clean label option that tastes and functions like a “vintage bagel,” but with the carb equivalent of two slices of banana.
Launching next month, The Better Bagel will feature only 5 grams of net carbs compared to USDA s estimate of traditional bagel’s average of 48 grams of carbohydrates, along with twice the protein and five times the fiber of USDA estimates for its conventional counterpart. Made with Non-GMO Project verified ingredients and completely plant-based, it also hits consumer demand for better-for-you, real foods.
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The impersonator will refer to the community member by name. The scammer will mention that the call is being recorded. The victim is then told that he or she missed a court date. The cunning scammer then will try to get money by threatening the community member with a warrant for their arrest or even jail time.
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