Better Brand’s “Grain-changing Technology” takes the guilt, not the pleasure, out of refined carbs
For many consumers a freshly toasted bagel is a source of joy, comfort – and guilt, but thanks to food-tech startup Better Brand Inc.’s proprietary Grain-changing Technology, Americans can soon enjoy a clean label option that tastes and functions like a “vintage bagel,” but with the carb equivalent of two slices of banana.
Launching next month, The Better Bagel will feature only 5 grams of net carbs compared to USDA's estimate of traditional bagel’s average of 48 grams of carbohydrates, along with twice the protein and five times the fiber of USDA estimates for its conventional counterpart. Made with Non-GMO Project verified ingredients and completely plant-based, it also hits consumer demand for better-for-you, real foods.