Cheese spread brand The Laughing Cow is launching The Laughing Cow Blends, in a move designed to tap into the “key trends of health, protein and flavour
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By Kevin White2021-04-06T11:24:00+01:00
Source: Bel UK
The Laughing Cow Blends is made using chickpeas and herbs and tapped into the healthy snack trend, said the brand
Bel UK is claiming a category first with the launch of The Laughing Cow Blends – a new variant of its spreadable cheese blended with chickpeas and herbs.
The NPD went on sale in Morrisons earlier this month (rsp: £1.40/133g), and tapped into health, protein and flavour exploration by cheese consumers, the brand said.
The “versatile” individually wrapped cheese triangles were made with no artificial flavours, colours or preservatives and contained 36 kcals per portion, The Laughing Cow said. They were also naturally rich in calcium, vitamin E and protein.