linkedin Havas Creative Mumbai has won the integrated communication mandate for Bel Group’s cheese brand – The Laughing Cow. The mandate for the agency includes creative, social, and digital creative, and reputation management for the brand. The brand is managed by Havas Paris globally (handled by Providence, a dedicated agency team based in Paris). Alamjit Singh Sekhon, commercial director, Fromageries Bel India, said, “India is a key focus market for the Bel Group. Our range of delicious cheese (Creamy Triangles, Slices, Blocks, Spread, and Cubes) under The Laughing Cow Brand has a taste that caters to the Indian palette. The entire range is nutritious, being made from cows’ milk with added fortification. Consumers find the Laughing Cow Creamy Cheese triangles to be unique as they are the only soft, spreadable portions of cheese in India. We believe that Havas Creative with their meaningful brand approach are the right partners for us to help
Havas Creative wins integrated communication mandate for The Laughing Cow
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The agency will also be responsible for new product launches, brand strategy.
02 Feb, 2021 - 01:13 PM IST | By indiantelevision.com Team
NEW DELHI: Havas Creative Mumbai has won the integrated communication mandate for Bel Group’s cheese brand, The Laughing Cow. The mandate for the agency includes creative, social, and digital creative duties including reputation management for the brand.
The agency will also be responsible for new product launches, brand strategy and amplification customised for the Indian market. The brand is one of the groups esteemed partnerships since 2019 and is managed by Havas Paris globally (It is handled by Providence, a dedicated agency team based in Paris).
The Laughing Cow launches new snacks Featuring plant-based ingredients like lentils, red beans and chickpeas, or portable cup packaging, The Laughing Cow s newest offerings in the US have been created to meet rising demand for better-for-you snack options and on-the-go snacking.
This January, The Laughing Cow is unveiling two new product lines: The Laughing Cow Blends cheese spreads and The Laughing Cow & Go portable cups.
The new line of flavors has 2g of protein, and is a source of calcium and vitamin E.
Pic: The Laughing Cow
Packaged in pre-portioned wedges, The Laughing Cow Blends cheese spreads will be available in available in eight-wedge rounds in three flavors: Chickpea & Cheese with Herb, Lentil & Cheese with Curry and Red Bean & Cheese with Paprika.
The Laughing Cow rolls out plant-based, to-go snacking options
The Laughing Cow is expanding its snacking offerings by launching blends cheese spreads and portable cups.
Infused with bold spice and herbs, the blends cheese spreads contain plant-based ingredients and 2 g of protein per serving in three flavors chickpea and cheese with herb, lentil and cheese with curry, and red bean and cheese with paprika.
The Laughing Cow and Go portable cups were created to fit into cupholders and pair its original dippable cheese with whole wheat breadsticks. Featuring 140 calories per serving and 5 g of protein, available flavors include creamy original with whole wheat breadsticks, creamy white cheddar with pretzel breadsticks, and creamy herbs with multigrain breadsticks.
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