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New Ad Fraud Scheme Highlights a Growing Problem for Streaming TV

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Based on an estimated average cost of $20 to deliver a thousand consumer impressions in connected TV viewing, the swindlers likely stole $14.5 million over the last four months, according to Derek Wise, chief product officer of Oracle Data Cloud. The scam, which was first uncovered by Oracle over the summer before the fraudsters accelerated their operation in September by faking more devices and apps, is still ongoing, the company said.
Ad fraud is more commonly associated with web video and display advertising, but bad actors are following the money as marketers shift money into streaming TV.
Although still only a fraction of the $60 to $70 billion spent on traditional TV in the U.S. every year, ad spending on internet-connected TV sets, where most of streaming TV happens, will reach almost $8 billion in the U.S. this year and likely total $15.6 billion in 2023, according to research firm eMarketer. ....

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LinkedIn Starts Testing Ads in 'Stories'

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LinkedIn already has been experimenting with ads within stories in markets such as Latin America and Europe. Its stories advertising tests now span about 1,000 campaigns from more than 600 advertisers, including WeWork Cos.,
Daimler AG,
General Motors Co.
-owned Cadillac and
Bank of New York Mellon Corp.,
the company said. It plans to make the ads in stories widely available in 2021.
The visual nature of stories provide a way to interest advertisers such as luxury-goods marketers and media companies that havenât spent heavily on LinkedIn ads before, said Gyanda Sachdeva, vice president of product for LinkedIn Marketing Solutions. News publishers such as Axios, for example, are experimenting with the format, she said. ....

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