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The World's First Premium African Caribbean Rum Reimagines a 400-Year-Old Category


The World’s First Premium African Caribbean Rum Reimagines a 400-Year-Old Category
Saveur
3/12/2021
Dan Q. Dao
© Provided by Saveur
Bartender and spirits professional Ian Burrell is also the cofounder of Equiano, a new transatlantic rum.
“We wanted to get some conversation flowing. We wanted people to start asking: Why shouldn’t a rum sit side-by-side with a top bourbon, a single malt whiskey, an amazing rye, some really good aged tequila, or Cognac?” Ian Burrell says, with a sense of confidence. “Because that’s what I want people to look at the rum category. For me, it’s bigger than any one brand. Equiano meant to elevate the whole category.” ....

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