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The World's First Premium African Caribbean Rum Reimagines a 400-Year-Old Category – Repeating Islands

“We wanted to get some conversation flowing. We wanted people to start asking: Why shouldn’t a rum sit side-by-side with a top bourbon, a single malt whiskey, an amazing rye, some really good aged tequila, or Cognac?” Ian Burrell says, with a sense of confidence. “Because that’s what I want people to look at the rum category. For me, it’s bigger than any one brand. Equiano meant to elevate the whole category.”
Burrell should know a thing or two about this mission: He’s a household name in the spirits industry, founder of the world’s first-ever rum festival (which started way back in 2003), and a multi-award-winning global rum ambassador. And though Equiano only launched in 2020, it’s fair to say Burrell hasn’t just elevated the category he’s reimagined it entirely in his own image. “My ethnicity here in the United Kingdom is African Caribbean,” he explains. Equiano Rum, as such, is the first African Caribbean rum. ....

United States , United Kingdom , San Diego , Aaisha Dadral , Olaudah Equiano , Indian Ocean , Amanda Kakembo , Richard Seale , Ian Burrell , Group Gran Reserva , Slavery International , African Caribbean , Equiano Rum , Grays Distillery , French Limousin , Barbado Foursquare Distillery , Spirits Business , Cutwater Barrel Aged Rum , Gran Reserva , Oli Bartlam , Courtesy Equiano , Anti Slavery International , ஒன்றுபட்டது மாநிலங்களில் , ஒன்றுபட்டது கிஂக்டம் , சான் டியாகோ , இந்தியன் கடல் ,

The World's First Premium African Caribbean Rum Reimagines a 400-Year-Old Category

The World’s First Premium African Caribbean Rum Reimagines a 400-Year-Old Category
Saveur
3/12/2021
Dan Q. Dao
© Provided by Saveur
Bartender and spirits professional Ian Burrell is also the cofounder of Equiano, a new transatlantic rum.
“We wanted to get some conversation flowing. We wanted people to start asking: Why shouldn’t a rum sit side-by-side with a top bourbon, a single malt whiskey, an amazing rye, some really good aged tequila, or Cognac?” Ian Burrell says, with a sense of confidence. “Because that’s what I want people to look at the rum category. For me, it’s bigger than any one brand. Equiano meant to elevate the whole category.” ....

United States , United Kingdom , San Diego , Saveur Equiano , Aaisha Dadral , Richard Seale , Indian Ocean , Olaudah Equiano , Ianav Burrell , Amanda Kakembo , Ian Burrell , Group Gran Reserva , Slavery International , Saveur Bartender , African Caribbean , Grays Distillery , French Limousin , Barbado Foursquare Distillery , Spirits Business , Cutwater Barrel Aged Rum , Gran Reserva , Courtesy Equiano Rum Bartender , Courtesy Equiano Rum , Oli Bartlam , Equiano Rum , Anti Slavery International ,

The World's First Premium African Caribbean Rum Reimagines a 400-Year-Old Category

The World's First Premium African Caribbean Rum Reimagines a 400-Year-Old Category
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United States , United Kingdom , San Diego , Saveur Equiano , Aaisha Dadral , Richard Seale , Indian Ocean , Olaudah Equiano , Ianav Burrell , Amanda Kakembo , Ian Burrell , Group Gran Reserva , Slavery International , Saveur Bartender , African Caribbean , Grays Distillery , French Limousin , Barbado Foursquare Distillery , Spirits Business , Cutwater Barrel Aged Rum , Gran Reserva , Courtesy Equiano Rum Bartender , Courtesy Equiano Rum , Oli Bartlam , Equiano Rum , Anti Slavery International ,