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Instant access to healthcare for residents in more than 100 Lancashire care homes

Instant access to healthcare for residents in more than 100 Lancashire care homes
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Supplement Startup Gem Secures $10 5 Million in Venture Capital

The supplement maker Gem has raised $10.5 million in venture funding. It pitches itself partly as a preventive move for people concerned about high healthcare costs. Founder Sara Cullen sees an opportunity by targeting age groups and expanding at retailers. There s more money going into supplements, diet advice, and products aimed at preventing health problems and big healthcare bills. Gem, which makes whole-food bites meant to replace of traditional supplement pills, raised $10.5 million in a seed-funding round, the company announced Tuesday. It raised its latest round in part by pitching its products as a preventive measure for consumers worried that their diets could lead to medical problems and higher costs associated with healthcare.

$10 5m fundraise helps GEM take on reductionist supplement industry with whole food bites

An infusion of $10.5m in seed funding will accelerate the consumer life sciences company GEM’s mission to overhaul the $140.3b supplement market by replacing “reductionist” pills, tablets and candies with whole food bites designed to improve the health of people and the planet. The round led by Pat Robinson of CircleUp Growth Partners and including new investors S2G Ventures and Pentland Ventures will allow the young company to scale its team, accelerate brand growth, expand retail distribution and invest in new science technologies to incorporate “untapped and underutilized”​ ingredients into the diet in a way that is better for the health of people and the planet, Sara Cullen, CEO and founder of GEM, told FoodNavigator-USA.

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