An infusion of $10.5m in seed funding will accelerate the consumer life sciences company GEM’s mission to overhaul the $140.3b supplement market by replacing “reductionist” pills, tablets and candies with whole food bites designed to improve the health of people and the planet.
The round led by Pat Robinson of CircleUp Growth Partners and including new investors S2G Ventures and Pentland Ventures will allow the young company to scale its team, accelerate brand growth, expand retail distribution and invest in new science technologies to incorporate
“untapped and underutilized” ingredients into the diet in a way that is better for the health of people and the planet, Sara Cullen, CEO and founder of GEM, told FoodNavigator-USA.