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The Jean Of Tomorrow by AG relies on 100 percent biodegradable denim comprising fabric that is sourced near the company s facility in Mexico thereby reducing its transportation carbon footprint and made from a blend of hemp, Lyocell and organic cotton. SUSTAINABILITY By Dorothy Crouch | Friday, April 30, 2021 With its latest release, The Jean Of Tomorrow, AG is offering 100 percent biodegradable denim to observe the brand s 20 years of sustainable manufacturing. From farm to factory, AG s capsule relies on fabric sourced near its facility in Mexico, reducing the carbon footprint that is often increased when transporting fabric from overseas. This fabric is made from organic cotton that is blended with hemp, in addition to plant-based and biodegradable Lyocell. Through applying distilled indigo; water consumption, abrasive chemicals and energy are reduced. The wash process uses eco-friendly ingredients and recycled water, and pieces are laser ....
The brand’s new Jeans of Tomorrow collection centers on 100 percent biodegradable denim fabrics made with a blend of organic cotton, Tencel and hemp a fiber that AG, along with the rest of the denim industry, is embracing as an alternative to virgin cotton. Though celebrated for its sustainable properties, hemp can feel rough if not cottonized or blended with other fibers. The denim industry, however, is making inroads to make the fiber feel on par with what comfort-minded consumers expect from their jeans. For the Jeans of Tomorrow collection, AG used hemp fabrics combined with organic cotton and Tencel for a soft hand-feel that’s still environmentally friendly. Additionally, the fabric was sourced from a mill close to AG’s Mexico facility to further reduce its carbon footprint. ....
New Exhibition Examines Fresh Ways of Seeing Chinese Fashion Women s Wear Daily (WWD) 4 hrs ago Tianwei Zhang LONDON Tying to the 20th anniversary of Shanghai Fashion Week, an exhibition titled “Chinese Fashion Designers: Ways of Seeing” will run from Wednesday to May 9 in the newly renovated Xintiandi Style shopping mall. Pooky Lee, curator of the exhibition and founder of Exhibiting Fashion, said that in addition to highlighting Shanghai Fashion Week and its lead sponsor Xintiandi’s continuous support of local fashion creatives the show, inspired by art critic John Berger’s book “Ways of Seeing,” seeks to explore new ways of viewing and understanding contemporary Chinese fashion through the work of 20 Chinese designers. ....