Courtesy: Twitter
Emerging superstar Vijay Deverakonda and South bombshell Rashmika Mandanna have bowled over the Telugu audience with their dazzling chemistry and delightful screen presence in two films namely ‘Geetha Govindam’ and ‘Dear Comrade’. The adorable duo has been chosen as the brand ambassadors for a popular soap brand and recently, they have shot for the concerned TV commercial at a private studio in Mumbai.A snippet from the ad shoot has been doing the rounds on social media and the BTS clip features Vijay going down on one knee before Rashmika and presenting a gift. While the 31-year-old handsome hunk looked dapper in a white blazer, the 25-year-old actress opted for a slip dress.
Leslee Lewis: won t turn song into jingle just for attention cinetalkers.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cinetalkers.com Daily Mail and Mail on Sunday newspapers.
Any campaign is a complete team effort. This one, too, was a jointly executed idea between our brand team and creative partner, The Womb. We both mutually agreed to take this route.
Is there any reason why Sebamed specifically took a dig at HUL and not other FMCG majors? We have also used Wipro’s Santoor as a comparison. We chose brands such as Lux, Santoor and Dove in particular since these are market-leaders in the beauty bar segment. We did not intend to single out or disparage anyone, which is now also proven by the court. Our attempt was to have scientific dissemination of knowledge about the criticality of the pH value of soaps in skincare.
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Ever since Sebamedâs campaign came out, this two-letter word has taken centre stage.
Sebamed, a leading German skincare company, has managed to do something that many wouldnât have expected. It has taken direct shots at Hindustan Unileverâs soap brands Lux, Dove and Pears, and another soap brand Santoor. It was a case of comparative advertising last seen over a decade ago.
Through print and two digital ads conceptualised by The Womb, the doctor-prescribed soap brand illustrates how Luxâs pH level is the same as Rin, a dishwashing soap bar. And also how Doveâs pH level is seven, but its own is 5.5, which is ideal for sensitive skin.